Social Media Manager

Degree/Diploma.
Job Code AHF-JB-9162F.

Qualifications

Minimum Requirements: Degree/Diploma in marketing, communication, mass communication, digital marketing and any other related qualification.

Experience: We dont necessarily base competency on previous experience. However, a candidate must pass a face to face interview upon selection The face to face interviews will be conducted in July. More communication will be done on this to specific candidates

About the job

As a Social Media Manager, you will be responsible for developing and implementing social media strategies to enhance brand awareness, engage audiences, and drive business objectives. Your role will involve managing social media accounts, creating content, analyzing performance metrics, and staying abreast of trends to optimize social media presence. Key responsibilities include:

1. Developing and implementing social media strategies and campaigns to achieve marketing and communication goals, such as increasing brand awareness, driving website traffic, and generating leads.

2. Managing and maintaining the organization's presence on social media platforms, including but not limited to Facebook, Twitter, Instagram, LinkedIn, and TikTok.

3. Creating and curating engaging content for social media posts, including text, images, videos, and interactive elements, tailored to each platform and target audience.

4. Planning and scheduling social media content calendars, ensuring consistent and timely posting, and monitoring engagement and interactions.

5. Monitoring social media channels for mentions, comments, and messages, and responding promptly to inquiries, comments, and feedback in a professional and timely manner.

6. Analyzing social media performance metrics, such as reach, engagement, impressions, and conversions, and using insights to optimize content and strategies.

7. Collaborating with internal teams, including marketing, communications, and creative, to align social media activities with overall marketing objectives and campaigns.

8. Staying informed about trends, best practices, and new features on social media platforms, and recommending strategies for incorporating them into social media efforts.

9. Managing social media advertising campaigns, including budget allocation, targeting, ad creation, and performance tracking, to achieve desired outcomes.

10. Monitoring competitors' social media activities and industry trends to identify opportunities and challenges for the organization's social media strategy.

Skill Requirements

1. Strong understanding of social media platforms, trends, and best practices.

2. Excellent written and verbal communication skills, with the ability to create engaging content for various audiences.

3. Proficiency in social media management tools and analytics platforms, such as Hootsuite, Buffer, Sprout Social, or similar.

4. Creativity and innovative thinking, with the ability to develop compelling content and campaigns.

5. Analytical skills and attention to detail in tracking and interpreting social media metrics.

6. Ability to multitask, prioritize, and manage time effectively in a fast-paced environment.

7. Strong project management skills, with the ability to coordinate cross-functional teams and meet deadlines.

8. Adaptability and willingness to learn and stay updated on evolving social media trends and technologies.

Nairobi, Kenya
600K - 650K
Estimate sal. Per Year
  • Kindly note that if you qualify for this role, you will start working once we have officially started operations in Kenya. Currently, we are in the final steps of approvals from kenyan authorities. We estimate this will take a few months. Once you qualify, more details on reporting date and location will be communicated through your personal contacts. Success!