Marketing Manager

Degree in sales and marketing, mass communication, digital marketing and any other related qualification.
Job Code AHF-JB-3003F.

Qualifications

Minimum Requirements: Degree in sales and marketing, mass communication, digital marketing and any other related qualification.

Experience: We dont necessarily base competency on previous experience. However, a candidate must pass a face to face interview upon selection The face to face interviews will be conducted in July. More communication will be done on this to specific candidates

About the job

As a Marketing Manager, you will be responsible for overseeing and coordinating marketing activities to promote products, services, or brands and drive business growth. Your role will involve developing marketing strategies, managing campaigns, and leading a team of marketing professionals to achieve organizational objectives and targets. Key responsibilities include:

1. Developing and implementing comprehensive marketing strategies and plans to achieve sales and revenue targets, in alignment with business goals and market trends.

2. Conducting market research and analysis to identify customer needs, preferences, and competitive landscape, and leveraging insights to inform marketing strategies and tactics.

3. Monitoring and analyzing marketing performance metrics, such as sales trends, website traffic, conversion rates, and campaign effectiveness, to evaluate outcomes and adjust strategies as needed.

4. Planning and executing multi-channel marketing campaigns across various platforms, including digital, social media, print, and events, to reach target audiences and drive customer acquisition and retention.

5. Providing strategic guidance and direction on branding, messaging, and positioning to maintain consistency and integrity across all marketing communications.

6. Managing the marketing budget, allocating resources effectively, and optimizing spending to maximize return on investment (ROI) and achieve cost-efficiency.

7. Keeping abreast of industry trends, emerging technologies, and best practices in marketing and advertising to identify opportunities for innovation and competitive advantage.

8. Providing strategic guidance and direction on branding, messaging, and positioning to maintain consistency and integrity across all marketing communications.

9. Keeping abreast of industry trends, competitor activities, and emerging marketing technologies to identify opportunities and challenges for the organization's marketing strategy.

Skill Requirements

1. Strong communication and interpersonal skills, with the ability to engage and persuade customers effectively.

2. Creativity and innovation in developing marketing campaigns and content to attract and retain customers.

4. Proficiency in digital marketing tools and platforms, such as social media management, email marketing, and analytics software.

5. Analytical skills and data-driven mindset to interpret marketing metrics and make data-driven decisions.

6. Ability to work independently and as part of a team in a fast-paced, dynamic environment.

7. Adaptability and flexibility to respond to changing market conditions and business priorities.

8. Goal-oriented mindset with a focus on achieving sales targets and driving business growth.

Nairobi, Kenya
800K - 900K
Estimate sal. Per Year
  • Kindly note that if you qualify for this role, you will start working once we have officially started operations in Kenya. Currently, we are in the final steps of approvals from kenyan authorities. We estimate this will take a few months. Once you qualify, more details on reporting date and location will be communicated through your personal contacts. Success!